
Josh Hagel
(Head Coach & Founder)Known by many athletes as “Coach Hags,” Josh is a strength and conditioning coach, hockey development mentor, and entrepreneur dedicated to helping athletes maximize their potential both on and off the ice. Based in Camrose, Josh has built his reputation through relentless work ethic, high standards, and a passion for athlete development.
Coach Hags believes true performance goes beyond talent alone. His coaching philosophy centers around discipline, consistency, accountability, and building complete athletes through structured training and mentorship. Specializing in strength development, speed training, conditioning, and hockey-specific performance, Josh works with athletes of all ages to improve confidence, movement quality, athleticism, and mental toughness.
Known for bringing energy and intensity to every session, Coach Hags creates an environment where athletes are pushed to compete, grow, and develop leadership skills. His programs are designed with purpose and progression, combining modern sports performance principles with real-world coaching experience to prepare athletes for higher levels of competition.
Beyond coaching, Josh is also focused on building something bigger than training sessions alone. His vision is to create a lasting culture where athletes learn the value of hard work, resilience, and commitment. Through leadership, innovation, and passion for sports performance, Coach Hags continues to impact the next generation of athletes and raise the standard for athlete development in his community.





